Measuring ROI with CRM Analytics: Key Metrics Every Business Should Track
Hey there, business owners and marketers! If you’re using a CRM (Customer Relationship Management) system, you’re already on the right track to keep your customers happy and your sales growing. But here’s the million-dollar question: how do you know if your CRM is actually worth the time and money you’re putting into it? That’s where measuring ROI (Return on Investment) comes in. By tracking the right metrics with CRM analytics, you can see exactly how your efforts are paying off. Let’s dive into the key metrics every business should track to measure CRM ROI—and make it super easy to understand. Grab a notebook, and let’s get started! Why CRM Analytics Matter First, let’s talk about what CRM analytics are. Think of your CRM as a treasure chest full of customer data—purchases, emails, phone calls, and more. Analytics is like a map that helps you find the gold. It turns raw data into insights, showing you what’s working and what’s not. By measuring ROI, you can figure out if your CR...